ClickMeeting vs Livestorm (2026): Which Fits Automated Webinars?

Last updated 2026-10-04 · By the BrightStage AI team

Quick answer: ClickMeeting and Livestorm are both browser-based webinar platforms with live and on-demand (automated) modes, built for small and mid-size teams. ClickMeeting leans toward flexible branding and paid webinar formats, while Livestorm leans toward simple workflow automation and marketing integrations. Neither was built to run the whole event — script, presentation, and selling — without a person; that job is what BrightStage AI Events was built for.

What are ClickMeeting and Livestorm built to do?

ClickMeeting is a webinar and video conferencing platform aimed at businesses that want to run live webinars, paid events, and pre-recorded ("automated") webinars from one dashboard. It is known for custom branding options, surveys, and a room design that many small businesses find easy to set up quickly.

Livestorm is a browser-based webinar platform that connects closely with marketing and sales tools. It is known for its workflow builder, which lets teams set up registration pages, reminder emails, and follow-up sequences without writing code, and for running webinars entirely in-browser with no download required for attendees.

Both platforms fit teams that already have a host, a slide deck, and a story to tell, and who want a reliable room to deliver it in — live or as a recording that plays on a schedule.

How do their automated (on-demand) webinars work?

ClickMeeting's automated webinars let a host upload a pre-recorded video and have it play at set times, with chat, polls, and call-to-action elements still available to attendees during playback. This is useful for repeating a strong live performance without presenting it again.

Livestorm's on-demand webinars work in a similar way: a recorded session is scheduled to replay, often as part of an automated sequence with reminder emails before and follow-up emails after. Both vendors describe this as a way to extend the reach of one good presentation.

In both cases, a person still has to write the script, record the presentation, and decide what the chat bot (if used) should say. For current chat-automation and AI features on either platform, check the vendor's current features, since these change often.

Registration, reminders, and follow-up: how do they compare?

Both platforms offer registration pages, email reminders, and follow-up messages, which is standard across established webinar tools. Livestorm is often chosen specifically for its visual workflow builder, which makes branching follow-up sequences (attended vs. no-show, clicked offer vs. didn't) easier to set up without a developer. ClickMeeting offers similar reminder and follow-up capability built into its event setup, with more emphasis on customizing the registration and room branding.

For split testing registration or thank-you pages, check the vendor's current features on both platforms, as this capability is not always a default on every plan tier.

What about chat, polls, and offer buttons during the event?

ClickMeeting and Livestorm both support live chat, polls, and Q&A during webinars, and both support call-to-action or offer buttons that a host can trigger during a presentation. These are standard features for established webinar platforms and both vendors execute them well.

The difference to watch is who is answering in the chat and who is clicking the offer button at the right moment. On both platforms, a host (or a team member monitoring the room) decides when to post a poll or press the offer button live, or pre-sets it into the recording's timeline for automated replays. Neither platform is built around an AI that holds a real-time conversation with each attendee and decides, event after event, when to show the offer.

Do ClickMeeting and Livestorm use AI?

Many webinar vendors have added AI features over the past two years — things like automated transcription, AI-written summaries, or chatbot responses to common questions. For the current state of AI features on ClickMeeting or Livestorm, check the vendor's current features, since this area moves quickly and specifics vary by plan.

What neither platform is built around is an AI that writes the sales presentation itself, turns it into a video with a chosen AI presenter, and then runs the entire event — questions, polls, offers — with nobody on the host's team present. That is a different job than running a room where a human already did the writing and presenting.

Comparison table

When is ClickMeeting or Livestorm the better fit?

ClickMeeting is a reasonable choice for a team that wants strong room branding, paid webinar formats, and a host who is comfortable presenting live or recording their own session. Livestorm is a reasonable choice for a marketing team that wants tight workflow automation around registrations and follow-ups, paired with a host who already has a deck and a story.

Both platforms are mature, well-reviewed tools used successfully by small and mid-size businesses. If a business has someone ready to write and present the webinar — today, and for every future topic — either platform can host that event well.

When does neither platform fit, and what should a business use instead?

The gap shows up when there is no host to write the script, no one free to present on camera, or a need to run many topics and offers without adding headcount. ClickMeeting and Livestorm can replay a recording, but someone still has to make that recording, and a static replay cannot answer a new question an attendee types into chat.

BrightStage AI Events was built for exactly this gap. An AI writes the sales presentation (script and slides) from the event details, turns it into a video with an AI presenter whose avatar and voice the host chooses, and runs the event on a schedule or on demand, around the clock, with no host present. Inside the event room, an AI answers attendee questions in the chat in real time, polls appear at set points, and offer buttons show up at moments the host chooses — all built on BrightStage's 5 I's framework (Invite, Isolate, Interact, Initiate, Intercept).

Attendees join in their browser or install the BrightStage app from the thank-you page, so their next event opens in one tap. Registration and thank-you pages can be split tested in up to three versions, reminders go out by email and SMS, and one dashboard shows visitors, registrations, attendance, offer clicks and revenue with AI-written insights pulled from the host's own numbers. Sportscard Official used this approach to move from selling $1 cards on eBay to $800 cards on its own site, and ReAction TM has run more than 20 autonomous events with zero ad spend. See an AI-run event to understand how the whole flow fits together, or start with the AI Events guide for a broader look at the category.

Key takeaways

• ClickMeeting and Livestorm are both solid, browser-based webinar platforms with live and automated (replay) modes, popular with small and mid-size teams.
• ClickMeeting tends to favor flexible branding and paid webinar formats; Livestorm tends to favor workflow automation and marketing-tool integrations.
• Both platforms require a human to write the script and either present live or record the session that later plays on a schedule.
• Neither platform is built around an AI that writes, presents, and sells the event end to end with nobody present — that is the specific job BrightStage AI Events was built for.
• BrightStage AI Events adds an AI presenter, real-time AI chat answers, split-tested registration pages, and a combined analytics dashboard with AI-written insights.
• Businesses already set up with a confident human host and existing content may be well served by ClickMeeting or Livestorm; businesses without a dedicated presenter, or wanting to scale many topics without adding staff, should look at BrightStage AI Events.

For related comparisons, see Zoom Webinars vs ClickMeeting, GoToWebinar vs Demio, and GoToWebinar vs EverWebinar.